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EDWARD'S STEAK HOUSE

9600 Flair Drive
El Monte, California 91731

626-442-2400
Fax: 626-442-8019

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WHAT'S HAPPENING
at Edward's Steak House

EDWARD’S STEAK HOUSE CELEBRATES 64 YEARS OF SERVICE

EDWARD L. RAUSCH MEMORIAL GOLF TOURNAMENT Celebrating 14 Years of Charity and Fun Monday, September 13, 2010 Shotgun Scramble/Dinner

Please join us on Monday, September 13th, 2010, for a 12:45 PM shotgun scramble tournament at Whittier Narrows Golf Course (an Arnold Palmer managed facility).

For the past 14 years, the contributions and participation of customers, purveyors, local businesses and the community have helped make this tournament a huge success. With many unique and fun prizes, and a few surprises, it's truly a fun day for everyone. We look forward to continuing this tradition with you.

Fourteen years ago, we celebrated our 50th year in business with our first golf tournament. It commemorated our legacy and provided a special way to give back our fortunate success.

Edward's is proud to again sponsor the San Gabriel Valley Boys and Girls Club with partial proceeds from this annual event.

Please respond by August 27, 2010. Call Ken or Theresa for more information (626) 442-2400 or email: krausch@edward-steakhouse.com.

Community Awards Received

We have some fun news to share with you. Edward's recently received two prestigious community awards.

Our first award is from the California State Assembly. Edward's was selected for the Outstanding Small Business Award in the City of El Monte. The award reads, "In recognition of your success in business and your outstanding contributions and service to the families and residents of the community." The award was presented to Edward's by Assemblyman Mike Eng of the California 49th District.

Our second award comes from the City of El Monte. Even casual customers of Edward's know we decorate the restaurant for all major holidays, and our Christmas decorating is the most impressive of the year. Our longtime (22 years) food server, Rick Cordova, is the creative genius for our decorating. Because of his tireless creative efforts, the City of El Monte recognized us. The city award proclaims, "In recognition of the outstanding 2008 decoration of your prestigious restaurant, Edward's Steak House, located at 9600 Flair Drive creating a positive holiday spirit for all the patrons of our community. You are an inspirational role model for your neighborhood and an outstanding member of our community."

These awards reinforce Edward's 63-year focus on serving the best in food, providing great service, and enhancing the value of your dining experience. So drop by the restaurant to admire our two newest community awards and while you are there, enjoy our great food, service and atmosphere.

VIP Rewards Card Program

At Edward's, we consider our guest to be Very Important Persons. It is your patronage that has made us successful. To show you our appreciation, we have created Edward's VIP REWARDS: to recognize and reward you for dining with us on a regular basis.

With Edward's VIP REWARDS you earn VIP Points - one for every dollar spent. Credit will be given for dine-in, to go and delivery orders.

• Credit will be given if you pay with a gift card, but not be given credit for buying a gift card.
• Credit will not be given for alcoholic beverage only purchases. To qualify, the check must also include food items.
• Credit will not be given for sales tax, delivery charges or gratuities.
• For every 300 VIP Points you accumulate, you will receive a $20 credit toward your next purchase.
• You must be at least 18 years of age to enroll.
• Your membership is non-transferable and non-personal entities are not eligible.
• It is easy to enroll, simply fill out the registration form and pay a $5.00 enrollment fee and you're a member. Upon becoming a member, you will receive 10 points added to your card.
• For Club 55 and Club 30-54 members, you will receive 20 points for each stamp on the back of your card.
• Double points will be rewarded every Tuesday after 4:00 PM.
• We reserve the right to change, modify or cancel this program at any time without notice.
  
  

EDWARD’S STEAK HOUSE CELEBRATES 64 YEARS OF SERVICE BY OFFERING A PINT OF THEIR ORIGINAL "HOUSE" SALAD DRESSING FOR $0.64 (June 8 - July 11, 2010)

Venerable El Monte Landmark Still Dishing Out Fresh Fare for a Reasonable Cost

EL MONTE, CA (June 8, 2010) – Edward’s Food Service, Inc., parent company of the popular Edward’s Steak House restaurant, announced today that it is celebrating 64 years of consecutive service in Southern California. One of the region’s longest running family owned and operated restaurants, Edward’s features fresh food prepared from original recipes, a friendly atmosphere and a legacy unlike any left in Los Angeles. Today, the restaurant is operated by second generation family members, Ken and Olga Rausch.

Ken Rausch, President, commented on the company’s achievement. "The reason we have been in business for 64 years," he said, " is due in large part to our loyal patrons and our hardworking staff. We take great pleasure and pride in celebrating our 64th year. Being in the restaurant business today requires you to stay close to your guests, deliver what they want and exceed their expectations, while continuing to uphold the values that have remained constant for over six decades: offering our customers consistently high quality, fresh food and never compromising on service. "

Along with his wife Olga, a longtime Edward’s waitress, Rausch believes another key to the restaurant’s longevity is its willingness to adapt the menu to changing demands. The recent addition of more main course tossed salads and weekly specials are very popular. "You’ve got to listen to your customers," Rausch explained, "and track the shifts in dining behavior – particularly when discretionary income is so limited – it’s a lifelong vocation." Rausch, past Chairman of the Board of Directors of the California Restaurant Association, has worked for the restaurant for more than 30 years.

A Recipe for Success

Known for its value and friendly service, Edward’s is especially revered for its cut-fresh-daily fine steaks, grilled fresh fish and super lean ground beef – which is hand-trimmed and ground at least once, and sometimes twice, a day. The family-friendly, unpretentious Victorian décor with sawdust-covered floors has drawn loyal customers back to Edward’s for decades. It’s not uncommon to encounter patrons who’ve made Edward’s a habit for many years. Edward’s VIP REWARDS CARD PROGRAM recognizes and rewards loyal patrons for dining at Edward's on a regular basis.

The full service restaurant serves lunch and dinner daily, and all menu items are available to go. Among the features that distinguish Edward’s from other restaurant’s are its BIG AND LITTLE EATER MENUS – which includes choices of several generous side dishes and caters to large and small appetites. In addition, Edward’s offers catering and banquet services.

The restaurant features a full bar, including distinctive beers and an outstanding selection of wines available by the glass. HAPPY HOUR prices are in effect from 3PM-7PM weekdays with discounts on well drinks, beer and selected cocktails as well as half price appetizers. Edward's is the place to watch all your favorite televised sport events offering three big screen plasma televisions.

Edward’s Web site, www.edwards-steakhouse.com features complete information on menus, banquets, catering and an E-MAIL CLUB for its computer-connected customers. Most recently, Edward's has added an ONLINE RESERVATIONS feature to its Web site.

Traditions Rooted in Family History

Edward’s opened its original coffee shop in the Westlake district of downtown Los Angeles in 1946. Edward Rausch served as cook, and his wife Lynette as waitress for what started as three tables and a counter that sat l7 patrons. Over the years, Edward’s prospered - garnering awards and recognition from the California Restaurant Writers Association, the Cities of Los Angeles and El Monte, as well as other regional and national restaurant critics. In 1973, the family opened a second restaurant in El Monte to capture the growing migration to the suburbs. The original restaurant was closed permanently in 1990 after crime in the deteriorating neighborhood forced the family to concentrate its efforts on the El Monte location.

Being community oriented is also a special part of Edward's success. Ken is active in the El Monte/South El Monte Chamber of Commerce, as well as many other community activities. Recently, Edward's was recognized by the California State Assembly by being selected for the Outstanding Small Business Award in the City of El Monte. The award reads, "In recognition of your success in business and your outstanding contributions and service to the families and residents of the community." The award was presented to Edward's by Assemblyman Mike Eng of the California 49th District.